Nibbler SEO audit for www.kennedytrust.org.uk
Summary
Overall7.5
The overall score for this website.
Accessibility9.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing7.0
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.4
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 20:32 on 2 May 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
- Consider updating this website regularly with new content. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.kennedytrust.org.uk/ Not detected www.kennedytrust.org.uk/Registration/ Not detected www.kennedytrust.org.uk/Logon/ Not detected www.kennedytrust.org.uk/display.aspx...&tabId=230 Not detected www.kennedytrust.org.uk/display.aspx...&tabId=230 Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| screen | - | 750px | www.kennedytrust.org.uk/.../FrontKennedy.css |
| screen | - | 1000px | www.kennedytrust.org.uk/.../FrontCMS.css |
| screen | - | 750px | www.kennedytrust.org.uk/.../FrontCMS.css |
| screen | - | 499px | www.kennedytrust.org.uk/.../FrontCMS.css |
| screen | - | 750px | www.kennedytrust.org.uk/.../FrontGeneral.css |
| screen | - | 499px | www.kennedytrust.org.uk/.../FrontGeneral.css |
Server behaviour3.2
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- 2 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- There is duplicate content on http://kennedytrust.org.uk and http://www.kennedytrust.org.uk. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
- Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.
Freshness3.4
Last updated August 9, 2023
- It looks like this website was last updated on Wednesday, 9 August 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
URL format6.8
2 URLs are less than ideal
- 2 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 2 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 120.0% of URLs include an ID query parameter (e.g. www.example.com?sessionid=1234).
- Avoid use of any query parameter ending in id, e.g. 'sessionid;' Google explicitly states that it will not include pages with this format in their index. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links7.5
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.kennedytrust.org.uk/.../Kennedy Click here www.kennedytrust.org.uk/display.aspx...&tabId=230
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 19 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content8.5
Rendering Chart...
- This website has an average of 516 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.kennedytrust.org.uk/ | 6541 | 1053 |
| www.kennedytrust.org.uk/Registration/ | 2250 | 346 |
| www.kennedytrust.org.uk/Logon/ | 1360 | 196 |
| www.kennedytrust.org.uk/display.aspx...&tabId=230 | 3301 | 506 |
| www.kennedytrust.org.uk/display.aspx...&tabId=230 | 3007 | 480 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| screen | - | 750px | www.kennedytrust.org.uk/.../FrontKennedy.css |
| screen | - | 1000px | www.kennedytrust.org.uk/.../FrontCMS.css |
| screen | - | 750px | www.kennedytrust.org.uk/.../FrontCMS.css |
| screen | - | 499px | www.kennedytrust.org.uk/.../FrontCMS.css |
| screen | - | 750px | www.kennedytrust.org.uk/.../FrontGeneral.css |
| screen | - | 499px | www.kennedytrust.org.uk/.../FrontGeneral.css |
| screen | - | - | www.kennedytrust.org.uk/.../FrontGeneral.css |
| screen | - | - | www.kennedytrust.org.uk/.../FrontCMS.css |
| screen | - | - | www.kennedytrust.org.uk/.../FrontKennedy.css |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Kennedy Memorial Trust
www.kennedytrust.org.uk/
Homepage
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.kennedytrust.org.uk/ | content-type | text/html; charset=utf-8 |
| www.kennedytrust.org.uk/ | Content-Language | en-GB |
| www.kennedytrust.org.uk/ | imagetoolbar | no |
| www.kennedytrust.org.uk/Registration/ | content-type | text/html; charset=utf-8 |
| www.kennedytrust.org.uk/Registration/ | Content-Language | en-GB |
| www.kennedytrust.org.uk/Registration/ | imagetoolbar | no |
| www.kennedytrust.org.uk/Logon/ | content-type | text/html; charset=utf-8 |
| www.kennedytrust.org.uk/Logon/ | Content-Language | en-GB |
| www.kennedytrust.org.uk/Logon/ | imagetoolbar | no |
| www.kennedytrust.org.uk/display.aspx...&tabId=230 | content-type | text/html; charset=utf-8 |
| www.kennedytrust.org.uk/display.aspx...&tabId=230 | Content-Language | en-GB |
| www.kennedytrust.org.uk/display.aspx...&tabId=230 | imagetoolbar | no |
| www.kennedytrust.org.uk/display.aspx...&tabId=230 | content-type | text/html; charset=utf-8 |
| www.kennedytrust.org.uk/display.aspx...&tabId=230 | Content-Language | en-GB |
| www.kennedytrust.org.uk/display.aspx...&tabId=230 | imagetoolbar | no |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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